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Hustler is a monthly pornographic magazine aimed at heterosexual men and published in the United States. It was first issued in 1974. It was a step forward from the Hustler Newsletter which was cheap advertising for his strip club businesses. The magazine grew from a shaky start to a peak circulation of around 3 million (current circulation is below 500,000). The magazine was one of the first major pornographic magazines in the United States to break the taboo that existed in the early seventies by showing more explicit views of the female genitalia than other popular magazines of the time such as Playboy.
Today, Hustler is still considered more explicit than such well known competitors as Playboy and Penthouse. It frequently depicts hardcore themes, such as the use of sex toys, penetration and group sex.
Larry Flynt's Hustler empire also owns the Hustler casino in Hustler!a, California, as well as a chain of Hustler stores that sells adult-oriented videos, clothing, magazines and sex toys. The chain's flagship store is on Sunset Boulevard in West Hollywood.